Marion Grasby is a regular celebrity chef on Australian TV screens following her debut on MasterChef; resulting in audiences embracing her heartfelt passion for cooking. In 2010 Marion launched ‘Marion’s Kitchen’ – an original food range of her well-loved Asian recipes. Since launch, the brand has thrived in some of Australia’s most demanding supermarket environments.
It was time to build on that success, expanding the brand’s product portfolio to a global footprint, with focus on the UK and US. This marked a huge opportunity for Marion’s Kitchen to leverage the strengths and introduce Marion to a new market.
Building upon the brand idea of ‘New flavours, Old friend’ we invited the world to taste flavours from Marion’s Kitchen. Marion goes to great lengths to source the best ingredients, trialing, testing and finessing all of the products in her home kitchen with her family before releasing to the public.
The pack expresses the food, the creativity and Marion’s energy merging on pack to create a vibrant pattern that radiates from the Marion’s Kitchen brandmark.
Designed whilst Design Director of Consumer Brands at Landor.